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All Michael's Articles

Michael

Michael

Though quiet and soft-spoken when you first meet him, Mike is full of Google Ads surprises. With solid fundamentals for managing accounts, he also has the habit of formulating unique strategies for getting client accounts out of challenging situations and on the path to growth.
KC Blog Post

How to link your Google Merchant Center to Google Analytics 4

Google lets you link your Google Merchant Center account with your Google Analytics 4 (GA4) property.
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How to create callouts on Google Ads

Callouts (previously called: Callout extensions) are a great way to improve your copy and increase click-through rates from your search ads. 
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Global Site Tag: What is it, and how does it affect your revenue?

Tags are used on websites to send information to third parties such as Google. They collect data, track ads, and target your ad campaigns and other functions.
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What is Google content, and where does it show on SERP?

Your ecommerce content can appear on multiple surfaces on the Google search engine results page (SERP). For example, it can appear on the main listings page, Google maps, and other places. Providing content suitable for the specific surfaces you want to use can help you reach potential customers.
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6 tips for better ecommerce SERP rankings

Since search engines results pages (SERP) are dynamic, there are several things you can do to give them a boost.
Performance Max

Set up a Performance Max campaign in 7 easy steps

As with any Google campaign, setting up Performance Max requires several steps, but it's more straightforward than it sounds.
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Performance Max- listing groups explained

Performance Max listings allow you to divide your products into groups by attributes. PMax inherits the existing product lists from your feed and uses these to include or exclude specific products based on your target market and goals.
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